What Google’s Search Console Can Teach Us About Search Engine Optimization (SEO)

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Holding a virtual monopoly on search queries and search results most everyone knows by now that Google reigns supreme when it comes to search engine optimization (SEO) and internet marketing value.  While there are many players in the game like Bing, Yahoo, content recommendation engines, social media algorithms, ecommerce product recommendation systems, Amazon’s search functions, smart devices (homes), mobile apps, augmented reality and more there are still few entities that compete with the power of Google search and tools like Google’s Search Console.  Google innovations like “Google Discover”, “Google Assistant”, Google Journeys (AMP stories)”, “Google Express”, and “Google Lens” are all changing the game when it comes to SEO and search engine marketing, which is why it is so important to keep tabs on Google presented information.

When it comes to topics like search engine optimization (SEO) and local search engine marketing there is no better place to start learning then by working with an SEO company that understands the in’s and out’s of tools like Google’s Search Console.  Just by breaking down the basics of the Google Search Console performance and traffic reports we can start to gain valuable insights on exactly what we can be doing to improve our own approaches to SEO and internet marketing. Getting people to discover your company, business, brand, product, service or website through search revolves around certain strategies and focal points and the Google Search Console is a great example of the exact areas that matter in terms of SEO.  Lets take a closer look at the main features of the Google Search Console to get a better idea of exactly where we can be looking to improve our own search engine optimization (SEO) efforts.

Google’s Search Console Search Engine Optimization (SEO) Lesson #1: Search Analytics

Understanding which search string queries bring visitors to your site is vital to improving and expanding SEO campaigns. By analyzing your website’s impressions, clicks, and position on Google Search you gain much needed information and statistics on exactly where your SEO and internet marketing strengths and weaknesses are.  By leveraging search analytics to your advantage you can put the numbers on your side giving you the data you need to make proper adjustments and improvements.

Google’s Search Console Search Engine Optimization (SEO) Lesson #2: Content Recognition

By submitting correct and updated sitemaps and individual URLs To Google’s algorithms and spiders for crawling you can assure your website and content is being appropriately recognized.  It’s pertinent to constantly review your index coverage to make sure that Google has the latest updated view of your site. Confirming that the content you create conforms to Google’s recognition standards is a key part of effective SEO and internet marketing.

Google’s Search Console Search Engine Optimization (SEO) Lesson #3: Problem Alerts

Receiving alerts when Google identifies problems with your on-page and off-page web presence can pay dividends when it comes to identifying and fixing SEO and internet marketing issues.  Having an SEO company by your side that can quickly spot and fix trouble when it comes to your website and brand is a sure way to not only stay ahead of the competition but also to stay in compliance with current SEO practices. By seeing which URLs and content are affected, telling Google when you’ve fixed it and making the appropriate adjustments for future releases and projects is an ideal way to stay one step ahead of where you need to be online.

Google’s Search Console Search Engine Optimization (SEO) Lesson #4: Search Engine Viewpoint

Inspecting detailed crawl, index, and serving information about your pages, directly from the Google index will provide essential viewpoints on where you stand in terms of being search friendly.  By understanding just how Google views your online content, structures and agendas you can then formulate impactful plans of attack on higher search engine rankings and improved search engine discovery.    

Knowing what search categories Google places a high level of emphasis on goes along way towards enhancing your own SEO and search engine marketing endeavors.  Strategies like monitoring and tracking your AMP pages, testing and improving your site’s mobile usability, and formatting structured data to appear as rich results are vital to great search engine optimization (SEO) and local search engine marketing all of which Google’s Search Console encourages.  If you are having difficulty digesting and managing all that major search engines constantly throw at you it is always best to work with an SEO company that can handle all of the above for you. By working in conjunction and in unison with those at the top of the search engine food chain it will be much easier for your own SEO and internet marketing to rise to new heights and successes as well.

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