In a world of instant gratification and lightning fast technology, time intervals for tasks like search engine optimization (SEO) often become skewed, confusing and contorted. We as humans are becoming conditioned and less accustomed to having to wait for results to come to fruition. Since high level internet marketing is time, resource and budget intensive it is natural to want to see improvements in search engine rankings, increases in ROI and rising conversions but this is not realistic. Not only does search engine marketing and SEO require lots of time consuming expertise and effort but also relies on Google, Bing and Yahoo algorithms coordination and integration which simply does not happen overnight. A large part of search engine optimization (SEO) success is also based on timely testing and adjustments which are also not clock friendly when it comes to producing results.
While every local search engine marketing and search engine optimization (SEO) campaign is different there are still reasonable timelines one can follow, reference and respect. Many business owners and new websites are surprised to learn about what a standard SEO campaign flow looks like which is why it is so important to manage education and expectations accordingly. Hiring an SEO Company is not a quick fix to gaps in sales, brand loyalty, fans and followers, clients, and search engine rankings but with the right amount of time, skills, focus and resources one can make great strides in all of the above categories and more. So what does the layout of a typical search engine optimization (SEO) project look like? Lets review the standard length of work for a great SEO plan and what exactly we can expect from a traditional and effective search engine marketing schedule and calendar of events.
A Typical Search Engine Optimization (SEO) Campaign Timeline:
Phase One (1): Research, Discovery and Planning
A top SEO Company should take the time in the beginning stages of any SEO campaign to really get to know the client and business they are working with. The first 30 days is a perfect opportunity to get familiar with business functions, goals and current benchmarks to lay the foundation of a solid custom tailored SEO strategy. Dedicating time to begin building a strong gameplan is a great first order of focus when it comes to search engine marketing.
Phase Two (2): Technical and On-Page SEO Auditing
After learning about your business a diligent SEO company will spend a good amount of time making search engine friendly improvements to your website to assure all the correct technical aspects of web design are accounted for. Search engines are looking for specific on page formats and structures which is why it is vital to spend significant energy getting all the web design details right.
Phase Three (3): Content Creation and Market Engagement
Once you have a website built or tweaked to search engine ranking perfection it is then time to move on to off-page search engine optimization (SEO) and internet marketing where content curation and market integration is a must. Forming your own body of work and brand identity while partnering up with the right entries makes an optimal third phase of any prudent and profitable SEO plan.
Phase Four (4): Optimization and Link Building and Profiling
After working on critical aspects of the project you can now start to turn your attention to more peripheral, unique and creative matters like link building and profile establishment. Especially effective for key search engine optimization (SEO) components like local search engine marketing a diligent effort must be made towards high authority link building and online profile placements.
Phase Five (5): Social Media Campaigning and Client Interaction
A final area to tackle with the help of an SEO Company is social media, feedback, reviews and customer service. Well designed search engine optimization (SEO) plans will always cover connecting with the customers, fans and followers. Not only is this the place to reach out to the entire world but it’s also an opportunity to capitalize on both the negative and positive response your business is getting. This is time well spent sharing your stories with the world and learning about theirs.
Of course every search engine optimization (SEO) timeline and situation will be different based on a wide variety of factors. Companies and websites will always be in various stages of development and the business life cycle but the above is still relevant and applicable regardless of the current situation. Good SEO and internet marketing efforts and practices need to be kept on a continuous basis as this is what helps to keep you from sliding back in the search results. Making smart choices on where your money is spent and what SEO company you choose to work with is vital. Regardless of where you are in your SEO and search engine marketing progress one thing is for certain and that is you will want to spend at least 1 month intently tackling each of the aforementioned SEO topics to not only find success but to stay competitive.