The 10% Of Search Engine Optimization (SEO) That Really Matters

According to research studies, ratings and reviews are estimated to account for 10% of the Google search results criteria. When was the last time you had a bad experience with a brand or business?  Did you leave a bad review or take another type of action? Negative interactions with companies and products often severe the ties between seller and buyer which is why feedback must be taken very seriously when it comes to your search engine optimization efforts.  Search engines like Google and Bing also know just how important reviews are to providing the best search results possible which is why they place so much emphasis on them within their search algorithms as well. From timeliness, to approach, to follow up to much more there are so many aspects to reviews that it is always smart to have an expert SEO company by your side to help you handle them.

Providing exceptional customer service and using the consumer reviews you get to improve the client experience (UX) is not only a sure path to brand loyalty and increased sales but also a direct route to improved internet marketing opportunities, SEO value and search engine rankings.  It’s about collecting reviews on the right platforms, responding to feedback appropriately and leveraging people’s opinions to provide a more positive and productive future experience. So how should your reviews look within the framework of search engine optimization? All reviews are not equal in the eyes of a search engine so its pertinent to always cultivate and cater to the ones that matter most to not only your local SEO but your global audience as well.  Let’s take a look at 3 examples of Kelowna area businesses that are really highlighting the power of reviews.

Local Search Engine Marketing Review Case Study #1:

PLATFORM – Google Reviews
BUSINESS – Baby & Me Maternity, Kelowna (2061 Harvey Ave, Kelowna, BC, Canada)
STATISTICS – 89 Reviews, 4.8 Stars, Owner proactively responds to comments
SEO RANK – Keyword = “baby and maternity clothes Kelowna” Rank = #1

Local Search Engine Marketing Review Case Study #2:

PLATFORM – Facebook Reviews
BUSINESS – montREALfood (101 – 1851 Kirschner Road Kelowna, British Columbia)
STATISTICS – 58 Reviews, 4.9 Stars, proactively responds to comments
SEO RANK – Keyword = “kelowna diner” Rank = #2

Local Search Engine Marketing Review Case Study #3:

PLATFORM – TripAdvisor Reviews
BUSINESS – Comfort Suites Kelowna 2656 Highway 97 N, Kelowna, Okanagan Valley BC V1X 4J4, Canada
STATISTICS – 899 Reviews, 4.5 Stars, General Manager proactively responds to comments
SEO RANK – Keyword = Rank = #2

Other review sites to keep on the radar for Local SEO enhancements are Yelp, Better Business Bureau (BBB), Trustpilot, Consumer Reports, Monarc and Whitespark.

Online reviews are that perfect opportunity to combine search engine marketing and search engine optimization (SEO) into one powerful ranking force.  Internet ratings give you the chance to not only interact and learn from your customers but also the ability to show search engines like Google, Bing and Yahoo that you deserve to be at the top of search results.  People want to support brands, businesses and companies that demonstrate that they care about their clients, community and patron experience. If you want to assure your products and services are being represented in the best possible light on the world wide web it is wise to work with a knowledgeable SEO company to help make that happen.  By understanding how the channels of communication work online you can create a better business while at the same time also climbing the ranks of search engine favor. It’s really a win, win for any company searching for that secret 10% that can take their search engine optimization (SEO) to the next level!