When we perform a site audit on your site we look at many different aspects which could affect your site’s search engine ranking. Everything from your hosting to your Facebook page (if you have one). We also look at how your site is structured and how search engines see your site.
We look at over a dozen different items in detail to see if any of them will have any impact, positive or negative, on your ability to rank competitively on search engines such as Google and Bing.
But it is not just your site we look at. We also look at external influences which can affect your website. Things such as links pointing to your site, social media factors and more.
But we do not just pick your site apart and leave you no further ahead. We also provide you concrete suggestions for addressing potential issues and provide you the steps necessary to make improvements to your site.
An organic site audit is generally the first thing we recommend to all our clients. This is because we feel this is the most important part of any successful online marketing campaign.
After all, what’s the point of spending money on a site if it is broken and will not perform to its fullest potential? That’s why we offer this service – to fix any issues which may be there BEFORE we proceed with other online marketing suggestions.
Areas We Review Include:
- IP Address Check
- WHOIS & Domain Registration Review
- File Type Analysis & Recommendations
- Dynamic Delivery Issues
- Broken & Missing Link Check
- Site Spiderability
- Page Hierarchy
- Folders and Sub-folder Structure
- HTML Structure (including proper use of code and tags)
- Use of Frames and Flash
- Content Audit and Recommendations
- Link Audit and Recommendations
- Social Media Audit and Recommendations