One of the oldest and highest valued search engine optimization (SEO) strategies that exist, backlink building is relevant in today’s dynamic online experience.
Search engines and the average consumer have given brands preferential treatment for years and this trend is showing no signs of slowing down. Here we explain why and how to take advantage of the trend.
Over the past few weeks and months there has been much speculation and rumors surrounding changes coming in Google. Matt Cutts, the head of Google’s webspam team, has also hinted at changes to come. And while we don’t know when those will be, [...]
It is interesting how much bad information is out there when it comes to techniques and tactics which can have an impact on your site’s search engine optimization & marketing efforts. For example, there’s the myth that link building is bad, [...]
There is a lot of confusion out there when it comes to link building. People throw out terms like “ethical link building” “quality link building” “Google approved links” but what do those really mean? Just what does make a “good” link? Well [...]
A friend of mine (Mark from Beyond Big Marketing) who does great web design and who I collaborate with on SEO asked me an interesting question today. “What’s the deal with paid links?” Ok those weren’t his exact words, but he was asking about [...]
When Google founders Sergey Brin and Larry Page first developed Google as a university project they determined that sites with the most links were probably the most trustworthy sites on the web. They then devised a ranking algorithm called [...]
There are a lot of people out there that will tell you that organic positioning is not important. Some go one to say that “as long as you are found on page 1 you are ok.” But some recent research done by Compete sheds a different light on the [...]
Google recently released a new tool which is supposed to help you let Google know that there are links pointing to your site that you would prefer they didn’t include when determining your site’s overall ranking. While it seems like a great idea [...]
There is a long running debate in the SEO world about whether Google’s PageRank and its corresponding algorithms have any value in SEO anymore. Some think that PageRank is an old tool that Google no longer uses while others think that it is [...]