Two once unrelated topics, branding and search engine optimization (SEO), are now intertwined on the internet in a way that encourages the cultivation of both in unison. Major search engines like Google, Bing and Yahoo are now placing heavy precedence on those online companies and websites that feature themselves as a “brand”. From Google’s “snippets” and “knowledge panels”, to Bing’s “related searches” to Yahoo’s “also try” options, well developed and curated brands are fast becoming the darlings of top search search results and suggestions. Google is now trying to answer queries with third party content without requiring users to click to view the source which is causing an interesting dynamic between branding, organic SEO and internet marketing. A lot of search content is currently coming from huge brands and definition-based sources like Wikipedia which leaves the question on the table for small businesses, startups, and world wide web newcomers: How is it possible to brand through search engine optimization (SEO)?
The fact is brand recognition is now becoming extremely valuable online. So strong that you may even skip on Google’s top ranking posts just to click on links from brands you are familiar with. Humans are attracted to familiarity, reliability and comfort which is why branding through search engine optimization (SEO) is so important. With some of the top search engine ranking factors being backlinks, content and SERP CTR (search engine results pages click through rates) there is a plethora of ways to begin to build your brand favorably online using search engine optimization (SEO).
Authoritative links give you the ability to brand through partnerships, content gives you the power to brand through media while SERP CTR’s give you chance to create exposure and goodwill with regular searchers online. This trio o SEO services gives you a triple threat when it comes building recognition and trust with potential customers and clients.
Another method people are using to build their brand through SEO services is by focusing heavily on Social Media. By connecting with your audience both through Local SEO and and on a worldwide social scale you can drive traffic that is sure to enhance the strength of your online profiles and messages.
By using social platforms to reach out to and interact with target audiences loyalties can start to form that will be hard to break even by the biggest players in the game. Branding is an investment in your company’s future and so is search engine optimization (SEO) which is why the two have found themselves aligning so well together in the highly competitive market that is the internet.
The bottom line is times are changing on the internet and without the help of an expert SEO company and SEO services it is easy to get lost in the sea that is search engine optimization (SEO). Search engines and the average consumer have given brands preferential treatment for years and this trend is showing no signs of slowing down soon which is why it is so vitally important to stay ahead of the curve when it comes to both on-page and off-page SEO. The vast majority of shoppers cite brand recognition as driving clicks and sales making it crucial to have your SEO and branding strategies working in harmony. Branding is possible through search engine optimization (SEO) because it gives you all the tools and opportunity needed to get your business in front of those that matter most. As major search engine SERPs shift toward promoting well known brands, it’s time for smaller companies to invest more of their SEO budget and strategy into cultivating a memorable and respected product, service and brand. If you are hoping to take your brand esteem to the next level make sure to work with an SEO company that has the track record to create the image you want. In today’s brand driven world there is not substitution for top rated SEO services.