Google Places Expands Into Google My Business – What You Need To Know

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With over 5 billion monthly local Google searches for restaurants, 3 billion searches for hotels, 1 billion searches for clothing stores, 600 million searches for hair and beauty salons, 5 million searches for coffee shops and similarly duanting numbers for so many other industries you are doing your business a serious disservice by not taking advantage of Google My Business. Once a simpler version labeled “Google Places” the local based search engine platform has now expanded into a robust suite of tools called “Google My Business”. Now so much more than a basic local citation system the new management program is designed to provide products, services, companies and brands the ability to engage customers and clients on Google for free. Ideal for internet marketing and local search engine marketing “Google My Business” allows you to leverage the power of Google’s rankings and results while combining valuable ecommerce elements all rolled into one convenient environment. So why are more people than ever turning to trusted SEO companies to assist in managing their “Google My Business” presence?

Billed as more than just a standard business listing, having a Google My Business account lets you easily connect with clients across Google Search and Maps using a wide variety of features and options. Now a vital component of internet marketing and search engine marketing (SEM) “Google My Business” is the perfect opportunity to get your business out in front of a wider audience. The Google search engine is placing so much emphasis on local listings, even often giving them priority in the top of rankings and results the value of such a service simply can not be ignored anymore. So what are some of the new benefits available now that Google Places has now expanded into the much larger product that is “Google My Business”. Lets go over the main characteristics of this expanding local profile structure that Google is now offering to help us get a better understanding of how it might help us with search engine optimization (SEO) and internet marketing in the long run.

Business Profile: You can upload and update photos, deals and offers to your “Google My Business” profile to highlight what makes your business special and unique, while also giving customers reasons to choose you for their purchases and needs.

Customer Connection and Reach: When your customers are ready to connect by calling, messaging, mapping or leaving reviews they can use your “Google My Business” listing to do exactly that. With more ways to transact and connect with customers, you can do more business and in turn provide an improved experience for fans, followers and customers.

Engagement Analytics: “Google My Business” gives you the capability to track clicks, calls, bookings, follows and to see how your clients are engaging with your online Business Profile. By following closely how your customers are interacting with your local Google citation you can make improvements and adjustments that can have meaningful impacts on how you conduct business.

Search Engine Optimization (SEO): Now getting preference in some of the best Google search placements on the internet “Google My Business” listings and citations are becoming a prime commodity for those looking to improve their potential rankings and reach. Often prominently showcased at the top of Google search results a Google My Business profile is the perfect way to enhance any SEO strategy.

Given the transition from Google Places into a broader spectrum of offerings “Google My Business” is state of the art technology that puts the power to build relationships with customers in your hands. Google My Business even has a mobile friendly smartphone app with enhanced features that make it even easier to handle your Google profile on the go. Now that Google My Business’ Company Profile encompasses what was once known as Google Places for Business, Google Listings, and Google+ Business Pages you get the benefits of all those old technologies and social outlets combined into one centralized location. One of the best aspects of Google My Business is that it is completely free and by working with a knowledgeable and experienced SEO company you can really start to maximize your time, money and resources by making such an investment.

A few important final notes on Google My Business is the fact that regardless if you’re a home-based business or a service-area business, you can list your business details to appear on Google with or without a physical address or a website. Also it does require a verification process through phone, via SMS, or by requesting and receiving a postcard so be prepared to take some additional steps to get your business listed which can be the perfect reason to enlist the services of an SEO company to help you get all situated and squared away. What are you waiting for? Lets work together to build your Google My Business today!

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