Purpose Driven Promotion has been around for a long time. We have been providing SEO services to our clients for over 10 years – much longer than most other SEO firms out there.
And in that time, we’ve shared lots of tips and tricks on how to improve your rankings through things we’ve learned. We have also provided specific information on things like WordPress, if you use that for your website.
That is because we started with WordPress long ago – long before most people realized the power of this CMS.
So today I thought I’d share some of our older WordPress articles and see just how relevant they are today.
In one of the older articles on this site “Help I can’t log into WordPress” was written based on an actual experience. This site was down, and we were locked out and therefore unable to troubleshoot to see what happened.
In the article we provided a couple simple things you could do to help resolve the issue. WordPress is now much more stable, but the tips to disable plugins and ensure you logged out of the system are still relevant today. If you ever find yourself looking at a blank screen where your WordPress website should be and aren’t sure what to do next, be sure to check out that article.
While that article was a little more technical and likely not for amateur bloggers, if you are an intermediate or advanced user, the tips in the article should be easy enough to follow.
For the more novice WordPress user, we also provide tips on how to make your site more user and search engine friendly.
Take the article “How to Break up Your WordPress Posts”. Back when it was originally published, it addressed a common problem we had been having with regards to long articles. Back then the average blog article was 400-600 words. And there was no real way to provide a short “summary” of the article as it would appear in an archives page. So we found a workaround that allowed you to not have to show an entire article on an archives page.
This was important because we are always concerned about duplicate content. By having a full article appear both as itself, but also on an archives page, you risk creating duplicate content, which could lead to a duplicate content penalty being assessed by Google. While the chances of that happening now are smaller, because Google has gotten smarter about how to handle duplicate content, there’s still a risk.
That is because, even if you don’t get a duplicate content penalty, you still lose the control over indexing the page you want. After all, you want your article to rank for the topic it is on, not your archives page.
So, while it’s less of an issue now, we feel it can still be helpful to some, especially if you run a custom designed site.
Speaking of design, we’ve even delved into that topic by explaining how one could use a WordPress child theme, and why that might be preferable to embedding a ton of custom CSS and JS into the header of every page of your site.
In “WordPress Child Themes – They Are Easier Than You Think!” we first explain what a child theme is, but then also go through the steps necessary to creating and implementing a child theme.
This topic is not WordPress specific – it works with any CMS system – but we made it specific to WordPress because it was part of our experience with WordPress.
Does it apply today? Definitely. While search engine crawlers are smarter than they were, and can generally get through on-page CSS and JS without issues, it is still worthwhile, especially if you do heavy customizations of the theme you use.
We even provided a basic template to help get you started.
While we have since changed the theme used at the time of writing of the article, the basic steps are still the same.
If you’ve ever wanted to dive into custom designs a little more, be sure to check this article out. Not only does it give you a brief introduction into CSS and styling, it can help you figure out what elements specifically control which parts of your website.
As time goes on we will revisit other older articles, and try to tie them together to show how, even 10 years later, they are still relevant and helpful.
And, as always, if there are specific topics you would like more information on, please feel free to contact us. You can do this by pressing the “burger icon” (the 3 bars at the top left of this page) and visit the Contact link. We will be sure to get back to you.