Site Architecture Analysis

What you can't see may harm your rankings

Site architecture is one of the most commonly overlooked aspects of search marketing.  It is also usually one of the most common problems hindering optimum organic visibility.

Despite that it is also generally one of the easiest things to fix.  As such, one of the first things we tend to look at is how a site is made.

You see, how you view a site in your web browser is generally much different than how a search engine views it.  In fact if you were to remove all the images, style formatting and so on you would begin to get an idea of how a search engine sees a page.

Not only that, but sometimes the way the site is built - it's architecture - can hamper a site's ability to perform well in a search engine.

An easy way to check to see how "friendly" your site is, is to look at the address bar of your web browser.  Does it have a bunch of characters such as "?" and "&" and "="?  If so it may not be well optimized for optimum organic visibilty.

This is where PurposeDrivenPromotion can help.

We can analyze your current site's structure and make recommendations on how to improve it.

Further, if you don't have the resources or technical know how to implement our recommendations, we can recommend highly trained technicians to make these changes for you.