If you have gotten this far it means you are serious about trying to get your website to the top of the Google rankings. You have done some key phrase research, as well as identified your ONLINE competition. You have likely also already begun optimizing your website. But if you are serious, you can’t just stop there.
That is because content on your pages is not the only factor Google and other search engines consider when ranking a site. So it’s time for a very brief lesson on the history of Google.
Google began over 10 years ago as a university project. 2 students – Larry Page and Sergey Brin – determined that they could build a better search engine; One that could rank pages better than anything out there. They did this by analyzing the links pointing to a page. The page with the most links was probably most trustworthy (after all why would people link to a site they didn’t like?) therefore it should rank higher than a page with less links.
Over the years this linking algorithm has gone through many changes and iterations but at its core it is still the same. That also means that at its core Google too is basically the same – the site with the best links ranks higher than a site with less and/or lower quality links.
Seems simple doesn’t it? Well in fact it is a very complex procedure when you think about it. Links to sites affects their rankings, so obviously links to the sites that link to your site are also influencing its rankings and so on. But enough about how Google works. Let us get back to the matter at hand.
You’ve done your research, you’ve optimized your website (or you are in the process of doing it now), so it is time to focus on the external factors which will influence your rankings: Namely those links that I spoke of above. Just how does one go about getting links to their website? Well this is where you need to get a little creative, but there are many ways to get these links if you are willing to put in a little work.
Remember way back in part one of this series when I mentioned that you need to keep a list of your online competitors? Well this is where the list comes in handy. If you refer to this article we’ve written:
A Beginners Guide to Link Building – Part 2 here you will get more tips on how to build links to your site using your competitors as the basis of your research!
As you may have already gathered this is a very time consuming, laborious process. If you don’t feel comfortable doing any of the steps we have outlined here or you just don’t have the time why not contact us to see how we can help achieve your search optimization goals?