In our last article we began talking about link building and how someone new to the field of SEO might begin.  We talked about why a company hoping to do business online will need to do link building and we also showed you how to do research online to find out who your competition is by performing some simple keyword research and then looking to see who is ranking online for those terms.

In this article we are going to dig in a little deeper to look at how you can begin looking for sites to request links from.

Continue reading “A Beginners Guide to Link Building – Part II” »

All too often, webmasters and SEOs develop tunnel vision when creating and/or optimizing a website.  They tend to focus on Google at the expense of all other search engines and sometimes such a strategy can backfire.

While focusing on Google means focusing on the “smart money” (because right now Google is the #1 search engine in the US) it isn’t always the best long term ploy.

Continue reading “When Optimizing Your Website, Don’t Forget About Bing” »

Yahoo Local Search recently re-launched with a host of new features, improved functionality and a new look.
And while these new features add to an already functional local service one must wonder if these changes are “worth it”?
After all, who uses local search anyways? Why do a local search when you can just do a regular search, hoping for local results?
The truth is, local search is beginning to play a larger part in how we search. While we may not notice it, local search is slowly becoming integrated into the regular search results.
As such we have to be aware of local search and its options. Therefore in this article we will review the new Yahoo local search.

Continue reading “Yahoo Local Gets an Upgrade” »

A recent study published by The American Customer Satisfaction Index indicates that Yahoo is actually the most satisfying search engine in the US.
The results follow a study which measures overall satisfaction in many industries based on consumer interviews.
In addition to Yahoo being considered the most satisfying, Google dropped by almost 4%. But despite this drop, Google continues to be the most used search engine.
So the question becomes: Why is Google the most used engine? If people are more satisfied with Yahoo shouldn’t that translate into increased usage?

Continue reading “Yahoo More Satisfying than Google? It Appears So” »