It is interesting how much bad information is out there when it comes to techniques and tactics which can have an impact on your site’s search engine optimization & marketing efforts. For example, there’s the myth that link building is…
Blog Archives
A Brief History of Search Engines
We recently started a new series of articles discussing what the various aspects of internet marketing were by defining them and providing some examples. Once I published the first article I realized that it shouldn’t have been the first. While it’s great…
Posted in Search Engines
Negative SEO
Matt Cutts, from Google’s webspam team has posted a new video talking about “negative SEO”. We’ve been asked in the past about negative SEO – what it is, do we use it, can it negatively impact a website. Tweet
What is Googlebot?
If you are dealing with a search engine marketing firm, or considering dealing with one, or even if you are just researching search engine optimization or Google and search engines in general, you have probably heard or read the word…
PageRank Explained
When Google founders Sergey Brin and Larry Page first developed Google as a university project they determined that sites with the most links were probably the most trustworthy sites on the web. They then devised a ranking algorithm called “PageRank”…