In our last article we showed you how to do some basic search term research. These are the words you want to try to get your site to #1 on Google for. Now we talk about step 2:

Step 2 – Optimizing!

Optimizing your site really means adjusting the visible and invisible text found on your websites pages to improve their chances of ranking for the terms you chose during your search term research. It isn’t really rocket science but there is a certain mix of art and understanding one needs to properly optimize a web page. (You can always contact us and have us do it for you )

Continue reading “How to be number 1 in Google – Part 2” »

So you have a website and you have decided that you want to be #1 in Google. How do you do that? Let me start by saying it IS POSSIBLE if your expectations are realistic.  But I also must be brutally honest with you, it is going to take a lot of work.

For example, if you are an Indie Band trying to make it big, don’t expect to rank number 1 for “MP3″ because it isn’t going to happen. And unless you are Lady Gaga or Justin Bieber, don’t plan on ranking anywhere near #1 for these 2 search terms because you aren’t them.

But if you are realistic and want to rank highly for something in your geographic area, for example, then it is quite possible and can be done in as little as 3 months.

In this article I will explain what you need to do to get yourself competitively ranked in your local niche and how to maintain your rankings once you get there.

Continue reading “How to be number 1 in Google” »

Yesterday I explained the importance of claiming a Google Places page.  Today I’m going to provide you instructions on  how to claim your places page.

As a refresher, claiming your places page is important for many reasons.  Not the least of which is that if you own your page, you control what’s seen there.  Images, videos, description and so on.

Continue reading “How to Claim a Google Places page” »

Unless you have been living under a rock these past few months you have no doubt noticed that google has moved in a local direction for many searches – especially those with a local qualifier. What Google has done is incorporate “Places” into search results – attempting to help people find businesses in their area that provide the product or service they are searching for.

For example, if you search for “pizza” plus your local area you will get a list of pizza places around you.  If you do this search on your mobile device you’ll even get them sorted by geography, with the search giant utilizing your location to help refine your results.  As you can see, a places listing can be quite beneficial to a merchant.

Continue reading “Google Places – Should I Claim my Place?” »

We are asked questions like “What is Link Building” or “Why is Link Building Important”?

The answers to these questions are very similar yet very different.

To start with let’s look at what link building is and what link building isn’t.

You see, we’ve been researching link building for many years and have watched the value of link building change and morph from something which is purely ranking related to something which is more tactical in nature.

You see, up until recently, Google used linking as a ranking factor.  In fact they probably still use linking as a factor however its value as one of those many hundreds of linking factors has diminished.

Continue reading “What is Link Building” »