Starting around the end of April Google rolled out not one, but two updates aimed at cleaning up their index. The second update, code named “Penguin” seems to have had the largest impact to many sites.
While Google insists this update targeted about 3% of all search queries, I’ve heard from many site owners who were impacted and read hundreds of other stories of sites that were ranking at or near the top of the page which suddenly lost a bunch of important rankings.
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