If you have gotten this far it means you are serious about trying to get your website to the top of the Google rankings. You have done some key phrase research, as well as identified your ONLINE competition. You have likely also already begun optimizing your website. But if you are serious, you can’t just stop there.

That is because content on your pages is not the only factor Google and other search engines consider when ranking a site. So it’s time for a very brief lesson on the history of Google.

Continue reading “How to be number 1 in Google – Part 3” »

In our last article we showed you how to do some basic search term research. These are the words you want to try to get your site to #1 on Google for. Now we talk about step 2:

Step 2 – Optimizing!

Optimizing your site really means adjusting the visible and invisible text found on your websites pages to improve their chances of ranking for the terms you chose during your search term research. It isn’t really rocket science but there is a certain mix of art and understanding one needs to properly optimize a web page. (You can always contact us and have us do it for you )

Continue reading “How to be number 1 in Google – Part 2” »

So you have a website and you have decided that you want to be #1 in Google. How do you do that? Let me start by saying it IS POSSIBLE if your expectations are realistic.  But I also must be brutally honest with you, it is going to take a lot of work.

For example, if you are an Indie Band trying to make it big, don’t expect to rank number 1 for “MP3″ because it isn’t going to happen. And unless you are Lady Gaga or Justin Bieber, don’t plan on ranking anywhere near #1 for these 2 search terms because you aren’t them.

But if you are realistic and want to rank highly for something in your geographic area, for example, then it is quite possible and can be done in as little as 3 months.

In this article I will explain what you need to do to get yourself competitively ranked in your local niche and how to maintain your rankings once you get there.

Continue reading “How to be number 1 in Google” »

In our last article we talked about one web based tool we use on a regular basis when we perform an audit of a website to look for potential problems or issues.

In this article we are going to introduce you to a few tools we like to use to help us gather information about our client’s sites to see if there are areas of concern.

One of the first free tools we use, as we told you about in our last article, is the whois.domaintools.com website.

Sure there are other whois lookup tools out there, both web based and desktop applications, but we like this one because of the wealth of information it gives you all in one location. It used to be that you’d have to use an assortment of tools to get the information they provide. That’s why we like it – one stop shopping (so to speak).

Continue reading “A Beginners Guide to Auditing Your Website Part II – Tools” »

One of the first things we always recommend to all our clients is a site audit. This is basically a report where we analyze many aspects of the website to find out if there are problems or things hindering potential rankings.

For example, when we do a site audit we start with looking at server specific items which can affect your rankings.

We start with the basics – an IP Address search. We obtain the IP of the server and also look at what other information we can find out about the hosting.

Continue reading “A Beginners guide to Auditing your Website” »