PurposeDrivenPromotion Search Marketing Articles

Yahoo Local Search recently re-launched with a host of new features, improved functionality and a new look.

And while these new features add to an already functional local service one must wonder if these changes are "worth it"?

After all, who uses local search anyways? Why do a local search when you can just do a regular search, hoping for local results?

The truth is, local search is beginning to play a larger part in how we search. While we may not notice it, local search is slowly becoming integrated into the regular search results.

As such we have to be aware of local search and its options. Therefore in this article we will review the new Yahoo local search.

A recent study published by The American Customer Satisfaction Index indicates that Yahoo is actually the most satisfying search engine in the US.

The results follow a study which measures overall satisfaction in many industries based on consumer interviews.

In addition to Yahoo being considered the most satisfying, Google dropped by almost 4%. But despite this drop, Google continues to be the most used search engine.

So the question becomes: Why is Google the most used engine? If people are more satisfied with Yahoo shouldn't that translate into increased usage?