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August 21, 2007

Universal Search - Is Google The Best At It?

Recently, Google announced a "groundbreaking" change to the way it serves search results. Essentially from this day forward, Google was going to serve results from all their properties which may match a search query, and not just results from it's search index.

In other words, a search for a Canon digital camera may not only return results from the main search index, but also shopping results, news results, and video results (among others).

In fact, Google has been doing this for some time, however they explain that the results will become more noticeable as time goes on.

But Google isn't the only one jumping into the "Universal search" field. Ask has been doing this for some time, and recently Yahoo updated it's search results with similar universal results.

So who is most effective at this new type of search?

Continue reading "Universal Search - Is Google The Best At It?" »

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