Yahoo More Satisfying than Google? It Appears So
A recent study published by The American Customer Satisfaction Index indicates that Yahoo is actually the most satisfying search engine in the US.
The results follow a study which measures overall satisfaction in many industries based on consumer interviews.
In addition to Yahoo being considered the most satisfying, Google dropped by almost 4%. But despite this drop, Google continues to be the most used search engine.
So the question becomes: Why is Google the most used engine? If people are more satisfied with Yahoo shouldn't that translate into increased usage?
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