Why You Should Not Rely Solely On Alexa For Your Competitive Intelligence
I recently read an interesting article which compared YouTube (a popular video sharing site) traffic to Google. In it, YouTube was more popular than Google, at least according to web measurement firm Alexa.
And that struck a chord with me. I've dealt with Alexa before so I know it's shortcomings.
In this article we look at why Alexa data is flawed and how you need to be aware of that.
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